Vision (im)possible? The effects of in-store signage on customers’ visual attention

We used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers’ visual attention and choice behavior. One hundred and seventy-five customers at a grocery store were exposed to signage stimuli while carrying out predefined shopping tasks. Experiment 1 shows that attention toward signage is affected by customers’ levels of store familiarity and in-store search stage (navigation vs. decision making). Experiment 2 demonstrates that signage has a considerable impact on the direction and magnitude of customers’ visual attention during decision making.     

多层介质频率选择表面的等效电路分析方法

基于数值仿真计算和微波网络理论，提出了一种多层介质中频率选择表面（FSS）等效电路的分析方法。该方法物理过程直观，计算量小，适用于二维任意形状FSS等效电路的精确求解。以方形贴片型FSS为例验证了等效电路模型的准确性，并分析了多层介质对其等效电路参数的影响规律。最后，基于滤波器理论与FSS等效电路模型设计了双层带通型FSS，计算结果表明全波仿真结果与理论计算结果基本一致，为多层FSS的综合设计提供了一种精确设计方法。     

实践论下的理论与实验相融合模式研究——以《多传感器信息融合技术》课程为例

基于多媒体技术开发了多传感器信息融合实验平台,利用该平台将理论与实验在时间和空间上做到真正的融合。该平台集多源信息融合领域的新理论和新算法于一体,便于学生全面、系统的学习和实践。实践表明:通过丰富而生动的实验,学生对繁杂而艰深的理论知识获得了直接、客观而形象的认识,理论与实验的融合激发了学生们的学习热情和积极性,提高了科技创新能力。     

A field experiment investigating age discrimination in four European labour markets

In a field experiment investigating age discrimination, pairs of men, aged 27 and 47, inquired about employment as waiters in towns across England, France, Germany and Spain. Statistically significant discrimination against the older waiter was found in all four countries, but it was considerably higher in France and Spain than in England and Germany.     

Which accessible travel products are people with disabilities willing to pay more? A choice experiment

Despite the rapidly increasing number of tourists with disabilities, which is known to have a strong nexus with senior travel market, tourism industry has paid little attention to the distinctive preferences of these tourists for accessible travel products. Using a sample of Koreans with mobility disabilities, this study aims to better understand how they make decisions to choose optimal accessible travel products. The results of the choice experiment indicate that respondents place the heaviest weight on the accessibility of accommodation facilities for their maximization of travel satisfaction. The results also suggest that tourists with disabilities show higher willingness-to-pay values on particular tour buses equipped with more accessibility devices. Based on study findings, this study provides several management implications that help tourism professionals develop appropriate accessible travel products for their clientele with disabilities.     

Are impatient farmers more risk-averse? Evidence from a lab-in-the-field experiment in rural Uganda

Based on data from a field-experiment in rural Uganda, we show that impatient farmers are more risk-averse than patient farmers. We relied on a simplified version of the Convex Time Budget (CTB) method to elicit farmers’ time preferences and on an independent method for eliciting their risk-preferences. We report two important findings. First, we show that our simplified CTB method applied to farmers from Uganda replicates the key findings of Andreoni and Sprenger’s lab experiments that involved student subjects. Second, we establish the existence of a negative correlation between risk tolerance and impatience, based on two independent measures.     

Valuation of ecosystem services provided by irrigated rice agriculture in Thailand: a choice experiment considering attribute nonattendance

This research investigates how the public of a middle‐income country, Thailand, values ecosystem services associated with irrigated rice agriculture using a choice experiment. The results show a significant willingness to pay for services such as drought mitigation, water quality and the environment and maintenance of rural lifestyles and rice landscapes. The iterative procedure developed to fully analyze the incidence of attribute nonattendance (ANA) improved the model fit when compared with a multinomial logit model or an ANA model with potentially only one attribute ignored at a time (ANA‐1). Moreover, the inferred probability of the class of respondents having attended all attributes was 45%, compared to 9% with ANA‐1 model. However, it also suggests that 55% of the respondents made their choices by considering only two of the five attributes. Finally, this research also suggests that failing to consider ANA does not change the public ranking of scenarios contrasted by the services they would provide but would overestimate the WTP for these scenarios.     

Assessing recreation carrying capacity of the environment attributes based on visitors’ willingness to pay

Recreation carrying capacity (RCC) is one of the most important indictors used in measuring the usage limits for the forest park resources. However, the consensus has not been reached with respect to the RCC’s content and its measuring metrics. In this paper, we attempt to establish a new RCC theoretical framework based on the demand theory of the tourism product characteristics. In the process, the choice experiment and orthogonal design methods are used in questionnaire designs and the conditional Logit model is used for parameter estimates. More than 700 park visitors are surveyed for data collection at the Shenyang National Forest park of Liaoning province in China. The primary park attributes being considered encompass vegetation, coverage, water quality, number of rubbish on the park trail path, admission fees, and congestion. The carrying capacity threshold for each specific attribute is identified.     

Money secrets: How does trade secret legal protection affect firm market value? Evidence from the uniform trade secret act

Research summary : We investigate the impact of trade secret legal protection on firm market value in the context of acquisitions. On one hand, market value may increase because trade secret assets become better protected from rivals. On the other hand, market value may decrease because trade secret protection reduces information about the target and its competitors available to potential buyers, increasing uncertainty about its value. Buyers will discount their offers in expectation of being compensated for riskier deals. Using a sample of private equity investments in the United States, we find that trade secret protection has a positive effect in industries with high mobility of knowledge workers, but a negative effect in industries with (1) high resource–value uncertainty and (2) high poor‐investment risk. Managerial summary : We argue that an increase in trade secret legal protection might not unequivocally benefit firm owners when selling their business. A stronger trade secret protection increases the market value of firms in industries with high workers' mobility, but it decreases the market value of firms in industries with uncertain resource value and/or high risk of poor‐acquisition investments. Based on the contingent effect of trade secret protection, companies may want to adjust their strategic decisions, including where to locate or relocate, based in part on whether they will derive benefits or suffer losses when trade secrets are better protected. Finally, our study should help policymakers understand more fully the economic impact of government policies associated with trade secrets. Copyright © 2016 John Wiley & Sons, Ltd.